Foxwoods Resort Casino

Company Info:

Foxwoods Resort Casino runs its loyalty marketing out of the Rainmaker Casino — the floor where the property started. Before Epicentral, every offer to a Foxwoods Rewards member went out by mail or email, which meant a guest heard about a reward long after the play that earned it.

The Epicentral Solution:

Since its inception in March 2016, Epicentral has powered FoxPerks: a daily slots bonus program for Foxwoods Rewards members that rewards guests for their play as they play. The offer prints at the machine and lands in the guest's hand, and the team can build and turn on a campaign within a day when a promotion has to be expedited. TransAct's team takes the campaign setup work off the property's plate — double-checking the build, squaring away the details, and making sure each run goes smoothly.

The Results:

• Real-time offers that recognize guests as they play, instead of arriving in the mail weeks later
• Incremental trips — an offer in hand keeps guests on property longer, and the more time they spend at Foxwoods, the more loyal they become
• New ways to promote additional venues and drive revenue to non-gaming amenities — entertainment venues, restaurants, and experiences on and off the property
• Campaigns that can be turned on within a day when something needs to be expedited
• Bounce-back offers that extend the current trip for some players and bring others back on an additional trip

The main reason we would recommend Epicentral is because the customer service is fantastic and very responsive. We've found Epicentral to be very user-friendly. The product is simple and easy to use.

— William Flanagan, Manager of Loyalty Marketing, Foxwoods Resort Casino