TRANSACT(R) TO INTEGRATE EPICENTRAL(R) WITH ARISTOCRAT'S OASIS 360(TM)
September 29, 2015
Companies Enter Agreement to Provide Real-Time Personalized Promotions
Hamden, CT and Las Vegas, NV – September 29, 2015 – TransAct Technologies Incorporated (Nasdaq: TACT) (“TransAct” or “the Company”), announced today an agreement with Aristocrat Technologies Inc. (“Aristocrat”) to integrate the capabilities of TransAct’s Epicentral® voucher-based promotions software system with Aristocrat’s Oasis 360™ advanced casino management system. As part of the agreement, both companies will market the voucher-based management system to the Oasis 360™ customer base to support promotions distribution within the Oasis Brand Connectivity solution. TransAct (Booth #2423) and Aristocrat (Booth #1141) will both demonstrate the benefits of this partnership for casinos at the 15th annual Global Gaming Expo (G2E®) to be held at the Sands Expo & Convention Center from September 29-October 1, 2015 in Las Vegas.
The integration of Epicentral and Oasis 360 brings to Aristocrat’s Brand Connectivity Suite a real-time marketing engine that will allow casinos to easily reach their carded and non-carded players at all printer-enabled electronic game machines (“EGM”) and create a personalized, real-time gaming and reward experience across the floor. Casinos will be able to fully leverage the real-time data provided by Oasis 360 and the marketing and printing functionality of Epicentral, which is deployed alongside TransAct’s industry-leading Epic 950® printer and ServerPort™ device, to drive higher casino revenue by offering rewards to players, directly at the slot machine.
“We are extremely excited to work with Aristocrat in North America to bring a powerful marketing system to Oasis-based customers,” said Bart C. Shuldman, Chairman and Chief Executive Officer of TransAct Technologies. “Casinos are looking for ways to grow their revenues and our revolutionary Epicentral voucher promotion system is a proven tool that delivers on that promise each day. Aristocrat clearly sees the benefits that our system has to offer and we believe that a strong, seamless integration of the real-time analytic tools offered by Oasis 360 and the real-time promotions engine offered by Epicentral will deliver a great value proposition and growth driver to customers. In addition, by integrating our two systems, casinos can allow slot players to choose from multiple coupons and promotions on the video screen which they can immediately print, further enhancing the slot player experience.”
The revolutionary Epicentral promotion software suite is the industry’s only enterprise-level solution which enables the real-time direct delivery of targeted coupons and bonuses to players at the slot machine or electronic table game. Casinos that have implemented Epicentral have seen consistent strength in their floor performance, reporting a 60% increase in new player club registrations, an 87% bounce back redemption rate, a 14% increase on time-on-device, a 100% increase in lower-tier Average Daily Theo (“ADT”), a 46% increase in slot handle and a 37% increase in weekday afternoon play.
Together Epicentral and Oasis 360 provide casino patrons with a full reward system.
For more information about the Epicentral print system, please visit http://www.transact-tech.com.
About TransAct Technologies Incorporated
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