TRANSACT INVITES 2014 GLOBAL GAMING EXPO ATTENDEES TO "ASK US HOW" EPICENTRAL DRIVES CASINO REVENUE GROWTH
September 15, 2014
- Product Display Headlined by Industry-Leading Epicentral® Promotion and Bonusing System -
Hamden, CT and Las Vegas, NV – September 15, 2014 – TransAct Technologies Incorporated (Nasdaq: TACT) (“TransAct” or “the Company”), a global leader in market-specific solutions, including printers, terminals, software and other products for transaction-based and other industries, invites attendees of the 14th annual Global Gaming Expo (G2E®) in Las Vegas to “Ask Us How” Epicentral drives increased casino revenues. On display in Booth #2616 at the Sands Expo & Convention Center from September 30-October 2, 2014, will be TransAct’s Epicentral promotion and bonusing solution and the Company’s industry-leading, award-winning printers for the worldwide gaming and casino industry.
The revolutionary Epicentral promotion and bonusing and software suite from TransAct is the gaming industry’s only enterprise-level solution that allows casino operators and their marketing teams to deliver targeted coupons and bonuses to players directly at the slot machine or electronic table game, all in real-time. Since its introduction, Epicentral has consistently delivered proven, meaningful performance in ongoing floor-wide marketing operations and is currently deployed across over 10,500 electronic gaming machines at 11 casinos. Customers have reported a 46% average increase in slot handle the evening of a coupon-drawing promotion, a 100% increase in lower-tier player average daily theoretical (ADT), a 37% increase in weekday afternoon slot handle, a 14% increase in average player time on device, a 60% increase in new player enrollment in their loyalty programs, a 34% increase in the number of returning players, an 87% redemption rate of coupons that encourage mid-week visits, and an 86% increase in points earned by players club members.
“As our ‘Ask us How’ show theme states, the entire TransAct sales team is excited to demonstrate to G2E 2014 attendees the significant and impactful benefits our Epicentral system can bring to their slot floor and marketing programs. We will be discussing ‘how’ our current Epicentral customers are achieving these fabulous results” said Bart C. Shuldman, Chairman and Chief Executive Officer of TransAct Technologies. “There is no doubt that in today’s industry environment casino operators are constantly looking for ways to best optimize their marketing efforts to drive revenue growth. With Epicentral creating innovative and real-time promotion and bonus offers that deliver results such as a 34% increase in customer return visits and a doubling of ADT, we believe it is an essential tool for casino operators’ marketing efforts.
“We have expanded the footprint of casinos utilizing our Epicentral system from the United States to include both Europe and Latin America, and we see new opportunities developing around the world. With the many casinos now using our system, we will be holding our first ever user conference where casino operators can share their successful experience with all attendees. Our unique enterprise software solution, which delivers targeted promotions in real-time to customers as they play, only serves to further differentiate the casinos utilizing our system from their peers as competition for customer attention and player spend multiplies each day.”
Deployed in conjunction with both the Company’s ServerPort™ and Epic® 950 ticket printer installed in each gaming device, Epicentral easily connects to all slot machines and electronic table games, regardless of manufacturer, providing unmatched flexibility and allowing operators to address their entire floor with a single solution. Casino marketing teams can easily design and run many floor-wide promotions targeting different customers all at the same time, at the click of a button.
Joining Epicentral in TransAct’s booth (#2616) at G2E 2014 will be its printing systems for both gaming devices and self-service kiosks, including:
Mr. Shuldman added, “TransAct’s full line of Epic casino and gaming printers embody our team’s commitment to quality and innovation. Customers entrust us with a critical component of their business and they rely on our devices each day to deliver predictable, uninterrupted service. Our own display at G2E 2014, as well as the display of our exclusive global distribution partner Suzo-Happ (Booth #4233), will highlight the reliability of our TITO and kiosk printing solutions and demonstrate how they improve the efficiency of floor operations thanks to their unmatched reliability.”
TransAct will also highlight at G2E 2014 the Ithaca® 9700 and Ithaca® 9800 food rotation label terminals for casino restaurants and other venues: