TRANSACT AND SUZO-HAPP BRINGING EPICENTRAL(R) PROMOTION AND BONUSING TO THE 2014 AUSTRALASIAN GAMING EXPO

August 12, 2014

- Products on Display in Booth #106 will Include TransAct’s Award-Winning Epic® Printers -

Hamden, CT – August 12, 2014 – TransAct Technologies Incorporated (Nasdaq: TACT), a global leader in market-specific solutions, including printers, terminals, software and other products for transaction-based and other industries, announced today the Company’s participation at the 2014 Australasian Gaming Expo to be held on August 12-14, 2014, at the Sydney Exhibition Centre in Sydney, Australia.  Working in conjunction with Suzo-Happ, the Company’s exclusive global distribution partner, TransAct will demonstrate Epicentral®, its industry-leading promotions and bonusing print system, at Booth #106 along with its line of award-winning Epic® slot machine and gaming device printers.

Epicentral is TransAct’s revolutionary promotion and bonusing software suite, the industry’s only enterprise-level solution that allows casino operators to deliver in real-time targeted coupons and bonuses to players directly at the slot machine or electronic table game.  In operation today on over 10,500 gaming machines at 11 casinos worldwide along with both the Company’s ServerPort™ and Epic® 950 ticket printer installed in each gaming device, Epicentral connects directly to all existing slot management systems, slot machines and electronic table games, regardless of manufacturer, providing casino marketing and operations teams with unmatched flexibility.  Operators can use Epicentral to easily design and run floor-wide promotions at the click of a button, eliminating the need for a visit to the gaming machine and vastly simplifying the process of attracting, rewarding and retaining players.

Since its introduction, Epicentral has driven proven, meaningful performance in casino operators’ floor-wide marketing operations.  Customers deploying Epicentral have reported a 60% increase in new player enrollment in their loyalty programs, a 37% increase in weekday afternoon slot handle, a 46% average increase in slot handle the evening of a coupon-drawing promotion, a 100% increase in lower-tier player average daily theoretical (ADT), a 34% increase in the number of returning players, an 87% redemption rate of coupons that encourage mid-week visits, an 86% increase in points earned by players club members, as well as a 14% increase in average player time on device.

TransAct and Suzo-Happ will also feature in Booth #106 at the 2014 Australasian Gaming Expo several of its Epic gaming device printers.  The proven reliability of TransAct’s award-winning Epic 950 printer has made it the ticket-in/ticket-out (“TITO”) casino printing solution of choice.  Installed on over 500,000 slot machines worldwide, the Epic 950 is easily integrated into all game types both old and new, is fully compatible with the entire Epicentral system, and features TicketBurst™ technology which eliminates player/ticket interference.  The Epic® 880 and Epic® 430 are compact printers for use in a variety of non-casino gaming machines such as amusement with prizes and skill with prizes as well as both fixed-odds betting terminals and video lottery terminals.  Offering unmatched flexibility, the modular design of both the Epic 880 and 430 make them configurable to nearly any space.

For more information about the Epicentral print system and the Company’s line of Epic gaming device printers, please visit http://www.transact-tech.com.

 About TransAct Technologies Incorporated
TransAct Technologies Incorporated is a leader in developing and manufacturing market-specific solutions, including printers, terminals, software and other products for transaction-based and other industries.  These industries include casino and gaming, lottery, food safety, banking, point-of-sale, hospitality, oil and gas, and medical and mobile.  Each individual market has distinct, critical requirements for printing and the transaction is not complete until the receipt and/or ticket is produced.  TransAct printers and products are designed from the ground up based on market-specific requirements and are sold under the Ithaca®, RESPONDER, Epic, EPICENTRAL® and Printrex® product brands.  TransAct distributes its printers and terminals through OEMs, value-added resellers, selected distributors, and direct to end-users.  TransAct has over 2.5 million printers and terminals installed around the world.  TransAct is also committed to providing world-class printer service, spare parts, accessories and printing supplies to its growing worldwide installed base of products.  Through its TransAct Services Group, TransAct provides a complete range of supplies and consumable items used in the printing and scanning activities of customers in the hospitality, banking, retail, gaming, government and oil and gas exploration markets.  Through its webstore, http://www.transactsupplies.com, and a direct selling team, TransAct addresses the on-line demand for these products.  TransAct is headquartered in Hamden, CT. For more information, please visit http://www.transact-tech.com or call 203.859.6800.

Epicentral, Epic, and ServerPort are registered trademarks of TRANSACT Technologies, Incorporated.  ©2014 TRANSACT Technologies Incorporated.  All rights reserved.