TRANSACT'S CASINO MARKETING CONFERENCE APPEARANCE HEADLINED BY EPICENTRAL(R) PROMOTION AND BONUSING SYSTEM
July 14, 2014
- Company will also Feature its Award-Winning Epic® 950 Prin
Hamden, CT – July 14, 2014 – TransAct Technologies Incorporated (Nasdaq: TACT), a global leader in market-specific solutions, including printers, terminals, software and other products for transaction-based and other industries, announced today that the Company will display in booth #115 its industry-leading promotions and bonusing print system, Epicentral®, as well as its award-winning Epic® 950 ticket printer at the upcoming Casino Marketing Conference in Las Vegas, Nevada. Representing the industry’s leading event focused on the marketing challenges that face all gaming operators, the Casino Marketing Conference will be held on July 15-17, 2014 at Paris Las Vegas.
The Company’s unique Epicentral promotion and bonusing system is the only enterprise-level software solution that allows casino operators to deliver targeted coupons and bonuses, in real time, to players directly at the slot machine or electronic table game. Currently in operation on over 10,500 gaming machines at 11 casinos worldwide and working directly with the ServerPort™ and Epic 950 printer installed in each gaming device, Epicentral connects directly to all existing slot management systems, slot machines and electronic table games, regardless of manufacturer. Thanks to its universal connections, Epicentral provides unmatched flexibility for casino marketing and operations teams, enabling operators to easily design and run floor-wide promotions at the click of a button, eliminating the need for a visit to the gaming machine and vastly simplifying the process of attracting, rewarding and retaining players.
Epicentral continues to prove its day-to-day ability to successfully drive meaningful performance in casino operators’ floor-wide marketing operations. Customers deploying TransAct’s Epicentral promotion and bonusing system have reported a 60% increase in new player enrollment in their loyalty programs, a 37% increase in weekday afternoon slot handle, a 46% average increase in slot handle the evening of a coupon-drawing promotion, a 100% increase in lower-tier player average daily theoretical (ADT), a 34% increase in the number of returning players, an 87% redemption rate of coupons that encourage mid-week visits, an 86% increase in points earned by players club members, as well as a 14% increase in average player time on device.
TransAct will also demonstrate its industry-leading Epic 950 gaming printer at the Casino Marketing Conference. The award-winning Epic 950’s proven reliability and widespread compatibility have made it the ticket-in/ticket-out (“TITO”) casino printing solution of choice. Installed on over 500,000 slot machines worldwide, the Epic 950 is fully compatible with both Epicentral and ServerPort while its TicketBurst™ technology easily eliminates player/ticket interference.
For more information about the Epicentral print system and the Company’s Epic 950 gaming device printer, please visit http://www.transact-tech.com.
About TransAct Technologies Incorporated
Epicentral, Epic, and ServerPort are registered trademarks of TRANSACT Technologies, Incorporated. ©2014 TRANSACT Technologies Incorporated. All rights reserved.