TRANSACT SIGNS CONTRACT WITH LITTLE RIVER CASINO RESORT TO INSTALL EPICENTRAL® PROMOTION AND BONUSING SYSTEM
September 23, 2013
TRANSACT SIGNS CONTRACT WITH LITTLE RIVER CASINO RESORT TO
- Epicentral to be Implemented Across Entire 1,650 Unit Slot Floor -
Hamden, CT and Manistee, MI – September 23, 2013 – TransAct Technologies Incorporated (Nasdaq: TACT), a global leader in market-specific solutions, including printers, terminals, software and other products for transaction-based and other industries, announced today that it has entered into an agreement with the Little River Casino Resort in Manistee, Michigan, to install the Company’s Epicentral® promotion and bonusing system on all of the casino’s 1,650 slot machines. Representing the Company’s eighth Epicentral contract, the system is expected to go live at Little River Casino Resort later this year.
The Epicentral Print System is currently live at five casinos, delivering customized promotions and coupons directly to casino patrons on over 5,000 slot machines and electronic gaming devices worldwide. Including the Little River Casino Resort, TransAct expects to bring three more casinos online before the end of 2013, expanding the Company’s total base of Epicentral-enabled electronic gaming devices to approximately 10,000 units worldwide.
Bart C. Shuldman, Chairman and Chief Executive Officer of TransAct Technologies, commented, “Recognition for our innovative Epicentral Print System is gaining momentum with casino operators worldwide as they recognize the benefits of an easy-to-use software system that helps casinos increase revenue through more frequent visitation from their carded and uncarded customers, increased new loyalty program enrollment, more time on device and higher levels of play. We are excited to sign an installation contract with Little River Casino Resort that further expands our footprint of Epicentral-enabled slot machines. We look forward to working with their technology and marketing teams to bring Epicentral live over the coming months.”
“The addition of Epicentral represents a key step towards further improving the effectiveness of our marketing efforts as the system allows us to interact directly with our customers on a real-time basis,” said Wendell Long, General Manager of Little River Casino Resort. “We continually look for ways to provide our customers with a fun, engaging gaming entertainment experience and we believe Epicentral will help do all those things, further establishing Little River as a gaming destination of choice for customers across the region.”
The Epicentral Print System — connected directly to TransAct's ServerPort™ device inside the slot machine — is an easy-to-use, cost-efficient software system that enables casinos to internally develop marketing programs and promotional coupons for distribution to customers on a real-time basis at a slot machine. The system works with existing slot systems and games as it operates with a separate and distinct connection to TransAct’s Epic 950 printer. As a result, casinos can deploy the Epicentral Print System to connect to all existing slot machines, regardless of the game's manufacturer, to drive increased revenue and enhance their customers' experience on a real-time basis.
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About Little River Casino Resort