EPICENTRAL® PROMOTION AND BONUSING SYSTEM GOES LIVE ON 144 GAMING MACHINES AT HIPPODROME CASINO IN LONDON
September 13, 2013
- Leading Real-Time Marketing Solution Now Live in Five CasinosHamden, CT and London – September 16, 2013 – TransAct Technologies Incorporated (Nasdaq: TACT), a global leader in market-specific solutions, including printers, terminals, software and other products for transaction-based and other industries, announced today that it has successfully installed its industry-leading Epicentral® Print System at the Hippodrome Casino in London’s historic Leicester Square. Connecting to each of the property’s 144 electronic gaming machines, including both slot machines and electronic table games, the newest installation of Epicentral marks the Company’s fifth such successful launch. Epicentral is now running live on over 5,000 slot machines worldwide.
on Over 5,000 Slot Machines -
“The introduction of our advanced Epicentral promotion and bonusing system on Hippodrome’s entire array of electronic gaming machine offerings represents the fifth successful installation of our innovative in-casino marketing system,” said Bart C. Shuldman, Chairman and Chief Executive Officer of TransAct Technologies. “Hippodrome is the latest customer to fully embrace the power of Epicentral and to recognize the software system’s ability to increase visitation from top tier customers, enhance new loyalty program enrollment and drive additional play on their 144 electronic gaming machines. They are using Epicentral right out of the gate to offer Instant Rewards prizes to customers including food and drink offers, cash prizes, free play, friend points, exclusive drawings and merchandise. We are excited to work closely with Hippodrome to help further improve their business and provide their guests with an amazing, fun customer experience.”
Simon Thomas, Chief Executive of the Hippodrome Casino, added, “Installing Epicentral on our casino floor provides a tremendous value proposition for our guests and our operations given the attractive benefits of instant promotions and bonusing. The TransAct team made the process of linking Epicentral to all of our electronic gaming machines and our player tracking system simple and, as a result, we are able to easily connect and communicate directly with players at all times and at all machines on our casino floor. Our marketing team looks forward to providing our customers with a more personalized, exciting gaming experience and we expect the addition of Epicentral to our award-winning gaming offering in the heart of London to take the fun at Hippodrome to a whole new level.”
The Epicentral Print System — connected directly to TransAct's ServerPort™ device inside the slot machine — is an easy-to-use, cost-efficient software system that enables casinos to internally develop marketing programs and promotional coupons for distribution to customers on a real-time basis at a slot machine. The system works with existing slot systems and games as it operates with a separate and distinct connection with the printer. As a result, casinos can deploy the Epicentral Print System to connect to all existing slot machines, regardless of the game's manufacturer, to drive increased revenue and enhance their customers' experience on a real-time basis.
About TransAct Technologies IncorporatedTransAct Technologies Incorporated is a leader in developing and manufacturing market-specific solutions, including printers, terminals, software and other products for transaction-based and other industries. These industries include casino and gaming, lottery, food safety, banking, point-of-sale, hospitality, oil and gas, and medical and mobile. Each individual market has distinct, critical requirements for printing and the transaction is not complete until the receipt and/or ticket is produced. TransAct printers and products are designed from the ground up based on market-specific requirements and are sold under the Ithaca®, Epic, EPICENTRAL® and Printrex® product brands. TransAct distributes its printers through OEMs, value-added resellers, selected distributors, and direct to end-users. TransAct has over 2.4 million printers installed around the world. TransAct is also committed to providing world-class printer service, spare parts, accessories and printing supplies to its growing worldwide installed base of printers. Through its TransAct Services Group, TransAct provides a complete range of supplies and consumable items used in the printing and scanning activities of customers in the hospitality, banking, retail, gaming, government and oil and gas exploration markets. Through its webstore, http://www.transactsupplies.com, and a direct selling team, TransAct addresses the on-line demand for these products. TransAct is headquartered in Hamden, CT. For more information, please visit http://www.transact-tech.com or call 203.859.6800.
About Hippodrome Casino