TRANSACT TECHNOLOGIES’ EPICENTRAL® PRINT SYSTEM INSTALLED AT WIND CREEK CASINO & HOTEL IN ATMORE, ALABAMA
March 19, 2013
HAMDEN, CT – March 19, 2013 – TransAct Technologies Incorporated (NASDAQ: TACT), a global leader in market-specific solutions, including printers, terminals, software and other products for transaction-based and other industries, today announced its EPICENTRAL® Print System is installed on all approximately 1,700 games at PCI Gaming’s Wind Creek Casino & Hotel in Atmore, Alabama.
“We are excited to see the EPICENTRAL® Print System running at Wind Creek Casino & Hotel and to see them introduce the system to its casino patrons,” said Bart C. Shuldman, Chairman and Chief Executive Officer of TransAct Technologies. “Wind Creek Casino’s customers are now able to experience specifically targeted promotions and bonusing programs right at their game, which should lead to additional play, loyalty and increased revenue for Wind Creek. One particular promotion they will run for their customers is an automatic drawing for additional prizes for both carded and uncarded players with personalized messages for the carded player – utilizing the true benefit of EPICENTRAL®.”
“We are pleased that the EPICENTRAL® Print System has tested very well with our players and we are looking forward to optimizing the overall casino experience and deliver greater value for our customers,” stated John Enriquez, Wind Creek Casino & Hotel’s Vice President of Information Technology. “To further enhance the experience of our patrons, we have trained all Wind Creek employees to be knowledgeable of every feature of the EPICENTRAL® Print System to create excitement for the programs and to ensure our patrons do not miss out on any opportunities.”
With the launch of the EPICENTRAL® Print System, Wind Creek is the first casino in the Southeast with the ability to provide players with game-play prizes to keep their guest experience fresh and unique. In addition, the EPICENTRAL® Print System was seamlessly combined with Wind Creek’s slot tracking system using a certified connection to obtain real-time player activity as well as the ability to personalize promotions.
The EPICENTRAL® Print System – connected directly to TransAct’s ServerPort™ device inside the slot machine – is an easy-to-use, cost-efficient software system that enables casinos to internally develop marketing programs and promotional coupons to be distributed to customers on a real-time basis at a slot machine via the EPICENTRAL® technology. Additionally, the system works with existing slot systems and games as it operates with a separate and distinct connection with the printer. With this, casinos will be able to use the EPICENTRAL® Print System to connect to all existing slot machines, regardless of the game’s manufacturer, to drive increased revenue and enhance their customers’ experience on a real-time basis.
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