TRANSACT TECHNOLOGIES TAKING PROMOTIONAL COUPONING AND MARKETING AT THE SLOT TO THE NEXT LEVEL AT ICE TOTALLY GAMING 2013
January 31, 2013
EPICENTRAL® Print System with Advanced New Applications to be Featured on Stand S10-340
HAMDEN, CT., January 30, 2013– TransAct Technologies Incorporated, (Nasdaq:TACT), a global leader in market-specific solutions, including printers, terminals, software and other products for transaction-based and other industries announced today that they will be demonstrating their EPICENTRAL® Print System with a full suite of exciting features and applications at ICE Totally Gaming. This year’s show takes place February 5 – 7 at the ExCel Center in London, England.
TransAct will exhibit with their European distribution partner Eurocoin, and will be located on Stand S10-340.
Featured on the stand will be their ground-breaking promotional couponing system, the EPICENTRAL® Print System, the software solution that prints targeted promotions directly to the player at the slot while they are playing. In addition to the many features the system offers casinos, such as Coupon Layout Generator, Server Manager, Campaign Center and Mobile Host, TransAct has developed and recently launched two new applications to provide casinos with even more customer-targeted tools in order to fully optimize the usage of Epicentral providing a direct link to both carded and non-carded slot players. The new modules – Report Center and Leaderboard – provide even greater flexibility for casinos to engage with their players and enhance the player experience.
The newly launched EPICENTRAL® features and applications include:
- Report Center: Report Center extends the analytic capabilities of EPICENTRAL®. The system already captures and stores all relevant promotional data regarding each action taken by the system and slot player, and now the data will be combined with the power and functionality of Microsoft SQL Server Reporting Services and other reporting tools to enable casinos to perform detailed analyses of EPICENTRAL's effects on their business. TransAct can work with the casino to import coupon redemption data and marry it with EPICENTRAL's production data, enabling the casino to analyze the impact of each promotional campaign run through EPICENTRAL and then modify and optimize the campaign to increase its effectiveness. EPICENTRAL Report Center® is also compatible with other SQL reporting tools that may already be in use, additionally allowing casinos to leverage their current reporting infrastructure.
- Leaderboard is an application that adds to the capabilities of the EPICENTRAL Mobile Host®. EPICENTRAL® Leaderboard will display on a mobile device used by casino hosts or marketing representatives, a real-time list of players currently carded in as they play a slot machine. The new feature can rank the slot player according to specified criteria or by the casino's method of ranking players. It also shows information about each player, including guest name, player ID, current location, recommended comp limit, available offers and more. Ultimately, Leaderboard provides the casino host or marketing representative with an additional convenience of being able to service the customer on the casino floor, thus providing a more personal experience for the player.
For more information please visit Stand # S10-340 or www.transact-tech.com
About TRANSACT Technologies Incorporated
TransAct Technologies Incorporated (NASDAQ: TACT) is a leader in developing and manufacturing market-specific printers for transaction-based and other industries. These industries include casino, gaming, lottery, banking, kiosk, point-of-sale, oil and gas, and medical and mobile. Each individual market has distinct, critical requirements for printing and the transaction is not complete until the receipt and/or ticket is produced. TransAct printers are designed from the ground up based on market specific requirements and are sold under the Ithaca®, Epic and Printrex® product brands. TransAct distributes its printers through OEMs, value-added resellers, selected distributors, and direct to end-users. TransAct has over two million printers installed around the world. TransAct is committed to world-class printer service, spare parts and accessories required by a growing worldwide installed base of printers. Beyond printers, TransAct is a leader in providing printing supplies to the full transaction printer market. Through its TransAct Services Group, TransAct provides a complete range of supplies and consumables items used in the printing and scanning activities of customers in the hospitality, banking, retail, gaming, government and oil and gas exploration markets. Through its webstore, http://www.transactsupplies.com, and a direct selling team, TransAct addresses the on-line demand for these products. TransAct is headquartered in Hamden, CT. For more information, please visit http://www.transact-tech.com or call 203.859.6800.
Epicentral, Epic, and ServerPort are registered trademarks of TRANSACT Technologies, Incorporated. ©2013 TRANSACT Technologies Incorporated. All rights reserved.