TRANSACT TECHNOLOGIES TO DEMONSTRATE EPICENTRAL® AT THE 15TH ANNUAL INDIAN GAMING NATIONAL MARKETING CONFERENCE
January 28, 2013HAMDEN, CT., January 28, 2013
– TransAct Technologies Incorporated (NASDAQ: TACT), a global leader in market-specific solutions, including printers, terminals, software and other products for transaction-based and other industries, announced today that they will demonstrate their revolutionary promotional couponing system Epicentral®
, at the Indian Gaming National Marketing Conference this week. This year’s conference takes place January 28 – 30 at Casino Del Sol in Tucson, AZ.
During the conference, attendees will have the opportunity to learn firsthand how the Epicentral Print System enhances the player experience through the use of personalized promotional coupons, bonus offers and marketing messages printed directly at the slot machine while the players are playing. Epicentral is an easy to use software system that allows casinos to develop targeted marketing campaigns with offers based on any number of casino-determined flexible criteria.
One Native American casino that has adopted the Epicentral technology is the Nisqually Red Wind casino in Olympia, Washington. With the installation of the Epicentral Print System in early February 2012 on all 975 of its slot machines, Red Wind Casino has seen significant increases in new player enrollment, visits per player and overall player spend. Since launching their Epicentral-powered ‘Windfall’ promotional campaign, Red Wind has seen a 30% increase in new player enrollment in their player loyalty club, a 25% increase in players qualifying for the player’s club top-tier, as well as an increase in the number of visits per player, with top-tier player visits in particular increasing by over 10%.
The Epicentral Print System — connected directly to TransAct's ServerPort™ device inside the slot machine — is an easy-to-use, cost-efficient software system that enables casinos to internally develop marketing programs and personalized promotional coupons to be distributed to customers on a real-time basis at a slot machine. Additionally, the system works with all existing slot systems and games, as it is separate and distinct from the slot system itself. Casinos are able to use the Epicentral Print System to connect to all existing slot machines, regardless of the game's manufacturer, to drive increased revenue and enhance their customers' experience.
For more information please visit www.transact-tech.com
About TRANSACT Technologies Incorporated
TransAct Technologies Incorporated (NASDAQ: TACT) is a leader in developing and manufacturing market-specific printers for transaction-based and other industries. These industries include casino, gaming, lottery, banking, kiosk, point-of-sale, oil and gas, and medical and mobile. Each individual market has distinct, critical requirements for printing and the transaction is not complete until the receipt and/or ticket is produced. TransAct printers are designed from the ground up based on market specific requirements and are sold under the Ithaca®, Epic and Printrex® product brands. TransAct distributes its printers through OEMs, value-added resellers, selected distributors, and direct to end-users. TransAct has over two million printers installed around the world. TransAct is committed to world-class printer service, spare parts and accessories required by a growing worldwide installed base of printers. Beyond printers, TransAct is a leader in providing printing supplies to the full transaction printer market. Through its TransAct Services Group, TransAct provides a complete range of supplies and consumables items used in the printing and scanning activities of customers in the hospitality, banking, retail, gaming, government and oil and gas exploration markets. Through its webstore, http://www.transactsupplies.com, and a direct selling team, TransAct addresses the on-line demand for these products. TransAct is headquartered in Hamden, CT. For more information, please visit http://www.transact-tech.com or call 203.859.6800.