TRANSACT TECHNOLOGIES TO DEMONSTRATE EPICENTRAL® AT THE 15TH ANNUAL INDIAN GAMING NATIONAL MARKETING CONFERENCE
January 28, 2013HAMDEN, CT., January 28, 2013– TransAct Technologies Incorporated (NASDAQ: TACT), a global leader in market-specific solutions, including printers, terminals, software and other products for transaction-based and other industries, announced today that they will demonstrate their revolutionary promotional couponing system Epicentral®, at the Indian Gaming National Marketing Conference this week. This year’s conference takes place January 28 – 30 at Casino Del Sol in Tucson, AZ.
During the conference, attendees will have the opportunity to learn firsthand how the Epicentral Print System enhances the player experience through the use of personalized promotional coupons, bonus offers and marketing messages printed directly at the slot machine while the players are playing. Epicentral is an easy to use software system that allows casinos to develop targeted marketing campaigns with offers based on any number of casino-determined flexible criteria.
One Native American casino that has adopted the Epicentral technology is the Nisqually Red Wind casino in Olympia, Washington. With the installation of the Epicentral Print System in early February 2012 on all 975 of its slot machines, Red Wind Casino has seen significant increases in new player enrollment, visits per player and overall player spend. Since launching their Epicentral-powered ‘Windfall’ promotional campaign, Red Wind has seen a 30% increase in new player enrollment in their player loyalty club, a 25% increase in players qualifying for the player’s club top-tier, as well as an increase in the number of visits per player, with top-tier player visits in particular increasing by over 10%.
For more information please visit www.transact-tech.com
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