TransAct Technologies Announces Bally iVIEW Display Managerô (DM) to be Demonstrated with Epicentral® Print System at G2E
October 2, 2012
HAMDEN, CT - TransAct Technologies Incorporated (NASDAQ: TACT), a global leader in market-specific solutions, including printers, terminals, software and other products for transaction-based and other industries, today announced it will be demonstrating the Bally Technologies iVIEW Display Manager (DM) with its EPICENTRAL® Print System at today’s Global Gaming Exhibition (G2E) in Las Vegas. The demonstration will show how the EPICENTRAL Print System can work in concert with the Bally iVIEW DM player-user-interface and allows slot players to pick from multiple prizes and promotions. The player will then have the option to print any selected promotion at their slot machine through the EPICENTRAL Print System.
“We are very excited to be working with Bally Technologies, a leader in games and systems technology for the casino industry, to demonstrate how the EPICENTRAL Print System will work seamlessly with iVIEW DM to provide the optimal experience for casino patrons,” said Bart C. Shuldman, Chairman and Chief Executive Officer of TransAct Technologies. “By considerably enhancing the customer experience, our casino customers should be able to leverage these two leading technologies to increase additional player trips through future promotions, increased play at the slot machines through bonusing, as well as promoting incremental purchases of products or services throughout the casino property.”
iVIEW DM is the ultimate on-device marketing technology. It enables casinos to brand their product at the essential point of contact – the gaming device itself. It is compatible with EGMs that have a touch-enabled video monitor from any manufacturer, and turns any game into an interactive marketing kiosk. iVIEW DM is an excellent way to build player awareness of promotions and other messaging, as well as providing exciting community and individual player promotional events, player account management, property information and player services.
The EPICENTRAL Print System – connected directly to TransAct’s ServerPort™ device inside the slot machine – is an easy-to-use, cost-efficient software system that enables casinos to internally develop marketing programs and promotional coupons to be distributed to customers on a real-time basis at a slot machine. Additionally, the system works with existing slot systems and games as it operates with a separate and distinct connection with the printer. With this, casinos will be able to use the EPICENTRAL Print System to connect to all existing slot machines, regardless of the game’s manufacturer, to drive increased revenue and enhance their customers’ experience on a real-time basis.
A fully functional version of the EPICENTRAL Print System and its new modules will be on display and available for demonstration of EPICENTRAL’s interactivity with the Bally iVIEW DM, along with many other TransAct products including the Ithaca® 9700 Food Safety Terminal, at the G2E Conference in Las Vegas, Nevada from October 2-4 at TransAct’s exhibitor booth #2617. For supplementary material that discusses the EPICENTRAL Print System in further detail, please visit TransAct’s website at http://www.transact-tech.com.
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