David Block
Senior Vice President, Software Engineering

David Block directs all software development activities within the company. Joining Transact in 2015, David has been involved in the computer industry since its infancy, and in the printer industry for over 25 years, working as a CTO, VP of Engineering and technology for DYMO, where he guided DYMO®'s technological directions while directing much of the product development efforts, and later as VP Product Development at Esselte, where he designed the award winning Leitz Icon printer. Throughout his career, David has been focused on user-centered design as a way of delivering products that delight the user, and thereby building brand equity. His experience on both the marketing and development sides of technology companies has allowed him to develop a strong, balanced, user-centered approach to product design.

On a more personal note, he was one of the Web’s earliest bloggers, organizing an award winning website offering start-to-finish coverage of the grueling 1200 mile Iditarod Sled Dog Race from Anchorage to Nome in 1996 and in 1997, when he travelled the length of the race by snow-machine and small plane.