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Color Means BusinessThe power of color in gaming.Experience the powerful draw of color"It's been proven again and again.customers are more likely to see and act upon promotional messages on slot machine tickets and retail receipts that feature COLOR. As casinos move away from coins-only to ticket-in/ticket-out technologies, color takes on even greater revenue importance." Bart Shuldman, Chairman, President and CEO, TransAct Technologies, Inc. Build Your Brand When you add color to your slot machine receipts you're taking full advantage of your POS printer technology while creating a powerful communications vehicle. Displaying your logo and a message in color goes a long way toward aligning the casino experience with the brand experience. And these days in a fiercely competitive gaming environment, your receipt tickets become a vital ingredient to extending your brand's voice and building customer loyalty. Raise Awareness Researchers discovered that when consumers were given a color receipt (featuring logos, coupons, messages) compared to similar messaging on a black-and-white receipt, more than 80% of consumers noticed the color receipt message over the black-and-white receipt. In fact, color increases immediate awareness by 165%. If you translate this research into a casino environment, it just makes sense that you have a unique opportunity to gain a player's attention and dramatically increase business. Increase Redemption Awareness is key for success in a casino environment, but the true test of a marketing strategy is getting players to act on your promotion and redeem their receipts. A recent retail study showed more than twice as many people said they would redeem a color coupon as opposed to a black-and-white one. No matter the market, the industry or the environment, color has proven to yield dramatic results in determining the likelihood of redemption. Boost Business Customer loyalty also produced dramatic results in color receipt studies as consumers increased their return visits by an average 62% per month when color was added to retail receipts. When you multiply this average monthly increase in visits by average monthly revenue, you'll realize the true power of color for casinos. Color receipts are not only a proven attention-getting device, they're also a strong link in determining a player's next visit. Download a copy of the Epic Promotions brochure and learn how to generate casino revenue with the right slot machine printer. |
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