HAMDEN, Conn., October 9, 2007 – TransAct Technologies Incorporated (NASDAQ: TACT), a leading producer of market specific printers for transaction-based industries worldwide, and Galaxy Entertainment Group’s StarWorld Macau Resort announce the implementation of an exciting new marketing program utilizing TransAct’s exclusive POWEROLL™ brand customized receipt paper. The program has been deployed to a broad range of retailers at point of purchase and throughout 29 retail locations in Southern China’s Zhuhai District.

The pilot concept – designed to drive traffic, awareness, and brand recognition of the StarWorld Macau Resort – is the first of its kind to launch in the China market, where traditional marketing methods and legal limitations on advertising and direct mail have made it difficult for Macau casinos to market their properties.

POWEROLL is pre-printed, picture-quality receipt paper that leverages the power of color with high-resolution, full color, front and back print capabilities – creating a powerful marketing message. TransAct first introduced POWEROLL to the U.S. market earlier this year, where it is quickly gaining industry recognition for its ability to provide measurable results. The pilot partnership with StarWorld propels POWEROLL into one of the hottest casino markets in the world and gives POWEROLL a global leadership position within TransAct’s recently expanded supplies product line available on (www.transactsupplies.com).

The pilot is currently underway and will run through October 31, 2007, with over 1.7 million offers and coupons issued at retailers during the life of the program. Redeemable coupons include offers at the StarWorld Resort for a BOGO (Buy One Get One Free) dinner and free cocktails in the StarWorld Lounge, to name a few. In addition StarWorld has issued 20,000 coupons offering a free night’s stay at the resort as an incentive to drive customers to the property.

”We are pleased to be piloting this exciting new concept with a world-class resort in the growing Macau market,” said Jim Stetson, Senior Vice President and Business Manager of TransAct Services Group. “POWEROLL offers a value-added, quantifiable results component that fully supports Galaxy Entertainment Group’s desire to build StarWorld’s reputation and market awareness The value TransAct Services Group brings to the table through its outstanding products, services and commitment, is something that StarWorld recognized when choosing to launch this pilot with us.”

The POWEROLL concept was easily implemented, beginning with StarWorld’s choice of marketing offers and the proposed artwork for its customized receipts. TransAct Services Group manages the full process, including the production of marketing materials, engagement of retailers who utilize the materials, and in-country distribution of the materials. Customers with a POWEROLL receipt need only to redeem special offers by visiting the StarWorld Macau Resort and turning in the custom coupon. The results will speak for themselves.

For further information on POWEROLL and other products by TransAct Technologies, visit www.transact-tech.com.

About TransAct Technologies Incorporated
TransAct Technologies Incorporated (Nasdaq:TACT) is the leader in developing and manufacturing market-specific printers for transaction-based industries. These industries include gaming, lottery, POS, kiosk and banking. Each individual market has distinct, critical requirements for printing and the transaction is not complete until the receipt and/or ticket is produced. TransAct printers are designed from the ground up based on market specific requirements and are sold under the Ithaca® and Epic product brands. TransAct distributes its products through OEMs, value-added resellers, selected distributors, and direct to end-users. TransAct has over two million printers installed around the world. TransAct also has a strong focus on the after-market side of the business, with a high commitment to printer service, supplies and spare parts. TransAct is headquartered in Hamden, CT. For more information on TransAct, visit www.transact-tech.com or call 203.859.6800.